Healthy Canadian Networks (HCN) and Primacy Management Inc. (Primacy) will combine forces to put TV programming content and technology delivery solutions in more than 60 medical centre sites across Canada.

HCN’s PatientDirect TV is a video program, distributed to physicians’ office waiting areas, over the Internet and watched by patients on large-screen video monitors, before their visit with their doctor.

Primacy locations are scheduled to install PatientDirect TV within their waiting areas by the end of this year, the companies describe. Each Primacy site will feature a modified PatientDirect TV health programming on one or more large flat screen LCD monitors, with customized Primacy content included in an approximate 20 minute video loop. Air time will be made available for interested sponsors and advertisers, in conjunction with HCN’s existing PatientDirect TV sites. Once all installations are completed, the combined Primacy and HCN networks will boast video screens in 175 large-clinic physician waiting rooms across Canada and with a monthly audience of 900,000 viewers.

The PatientDirect TV program focuses on prevention, health tips, new clinical research, disease management as well as offering daily news, sports and weather features, specific to various parts of Canada. In addition, HCN offers potential advertisers with the opportunity to promote their products and services by purchasing “air time” on PatientDirect TV video program.

“HCN is excited to have one of Canada’s premier group of Medical Centres join the PatientDirect TV network”, enthused HCN’s President, Dr. Don Wilson. “With 400 family physicians and close to 2.5 million new viewers per annum coming on-board, our health awareness and lifestyle related content will achieve a far greater reach and presence in the Canadian marketplace. Located exclusively in Loblaws retail locations, Primacy’s medical centres will add compelling value for potential PatientDirect TV sponsors and advertisers. After roll-out of the Primacy sites, we look forward to add even more PatientDirect TV sites over the coming months.”

“Primacy is very pleased and comfortable with its decision to use HCN’s programming and technology solution in all of its medical centre locations”, states Primacy President, John Boag. ” HCN’s experience in the area of remote video communications and insightful, stylized, video health content, made our decision to subscribe to their service an easy one. Particularly important is HCN’s close relationship with the College of Family Physicians of Canada, who sit on HCN’s Editorial Board. We are confident that our “Primacy TV” network will be a great success, and will be enjoyed by both our physicians and patients alike.”

Established in 2003, Primacy is a medical management company with an exclusive arrangement with Loblaws Companies Limited to set up and manage family practice and walk-in medical clinics at many of its stores across Canada. To date, Primacy has established 60 medical centers in 9 provinces across Canada.

Established in 1998, HCN is a niche-market media and communications company, specializing in the delivery of services to the health-care sector, including Internet-based delivery of TV programming.

Programming from content providers like the College of Family Physicians of Canada, the CBC, the Weather Network, Dr. Paul, and others, is designed to inform and educate patients while they wait to see their physician. The PatientDirect TV network is funded through advertising and sponsorship programs. The company has offices in Toronto and Ottawa.

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